A visual identity and cover designs for a book publisher called Fresh Press. Fresh Press republish historical and classic books in a way that makes them more appealing to contemporary audiences.
Designed to be consistent and highly recognisable, while also having clear visual indications of the book genre. Fiction books are purple with wavy pattern, Non-Fiction are blue with diagonal stripes and educational books are Red with dot pattern. For other branded items items such as stationery that are not specific to a genre, all colours and patterns are used together.